Liverpool Sound City is Liverpool’s premier rock and indie music festival, held each May down at the city’s Baltic Triangle – a creative hub of warehouses and quirky venues – which is the perfect backdrop to the festival’s raw lineup.
As every music fan will know, Liverpool has a rich musical history having produced a host of famous rock bands, such as The La’s, Cast, The Zutons, and of course, The Beatles.
Liverpool Sound City carries on the tradition, showcasing a lineup of smaller artists, as well as unsigned talent. The festival has a proud record of putting on alt-J, Florence and the Machine and The xx before anyone else.
And beyond the main event, Sound City also runs a program of conferences with leading industry figures, including labels, promoters, artists, managers and more, who join festival-goers for a series of panels, debates and workshops.
Baltic Broadband supplied a free WIFI service to over 4000 people who attended the 3 day event. The huge take-up allowed festival-goers to connect across a number of venues including both the main stage and the Cavern Stage, giving them access to ultra-fast internet without any slow-downs or restrictions.
Matt Wilson, CEO said: ” we supplied a total of 2 Gbps of internet across the sites in the Baltic Triangle using our Events Internet Service, giving crowds access to an unlimited, fast and reliable WIFI that many used to upload content to social media platforms, sharing their experiences while staying connected throughout the full 3 day event, many people also setup live video streams to their Facebook or other social platform to document the huge talent on display throughout sound city”
“We also setup a dedicated streaming service so that artists could stream their performance live across multiple platforms, providing a 500Mbps connection solely for this usage to ensure top quality broadcasts, fed by fibre optic cabling directly from the heart of our network”
“Our federated WIFI system also showed it’s true ability as the same WIFI name was accessible across multiple retailers without any additional login, our “login once” concept (which is a simple page to agree terms of the service and valid for the 3 days) allows crowds to “roam” across multiple music venues, shops and other retailers while staying connected without interruption”, in total, with this and the both stages,we delivered a data usage of over 24Tb to the festival”
In addition to the free WIFI, Baltic also supplied a separate secure WIFI for retailers and concession stand’s so that they could connect their till systems, credit card machines, CCTV and ticketing systems for Sound City themselves as well as enabling the sound production company Total control Sound to connect various back office systems. As typical for every network that Baltic designs, it was able to prioritise key traffic during his period, for example credit card transactions (using our direct links to merchant clearing banks) and back office ticketing systems to ensure fast lane access to key services to make the festival function.
Other events that Baltic have supplied Temporary/Event Internet for include Cream, Positive Vibrations, the BBC, Threshold Festival and also for the Liverpool Giants that saw a crowds of over 1.3M people visit Liverpool over a four day period.