In the early 1990’s and 2000’s, the internet was still a growing tool. Not everyone had it. Not everyone used it. It wasn’t the most important thing for a business to spend its time and energy on. We’re in 2017 now. The internet has grown and is a fully fledged staple for consumers and businesses alike.
For starters, people buy online. Let me clarify… people buy online A LOT. In fact, 81% of consumers search for the product they’re looking for online before buying. That means that if you’ve got no website, you’re only ABLE to get one out of every five customers, if they know your location and choose to shop there.
To go another step, 55% of purchases occur within an hour of the customer’s initial search. That means that just having a website can not only make your store more visible, but with an online marketplace or presence, you can increase your sales and take a portion of that 55% for yourself.
Purchasing isn’t the only important area of the internet you need to focus on, though. Keeping your customers satisfied and garnering good reviews is an equally important task. In a recent survey, a whopping 88% of consumers surveyed put their trust in online reviews, while only 12% choose not to look at reviews online. That means that right off the bat, without good reviews, you’re losing potential clients and customers.
When consumers know what they want they search online. They look for deals online. They read reviews online. You NEED an online presence to survive and thrive as a businesses in the market today.
These are just some of the ways that the internet has changed how we do business and how consumers do business with us. Whether you’re a huge, multi-million pound company or a small corner store, you’ve got to keep with the times. The internet is here for good and growing your business alongside it is an easy choice to make and implement.